Sharjah
Building a destination on a heritage site
Al Dhaid sits inland in Sharjah’s central region, historically a caravan rest station and supply point on the route across the peninsula. It had a fort and a wildlife museum, and no modern retail.
Scope covered leasing, positioning and tenant mix across 34 units on a 3,186 sqm ground floor. The mix was built in three layers: food and beverage to hold dwell time, local and heritage producers selling home-made goods to give the souq a reason to exist in Al Dhaid specifically, and international names, Starbucks among them, to draw trade from outside the town.
Supporting infrastructure includes 595 parking bays, a 450-metre camel track for races and beauty contests, and an arcade over the Falaj Al Dhaid watercourse.
- Leasing strategy and tenant recruitment across 34 units
- Positioning and three-layer category mix
- Heritage producers integrated alongside international fascias